Jessica Hogarth, a resident of North Yorkshire and the designer for the new VeloCity collection, tells us in her own words her sources for inspiration and her design process.
I adore Paris. Many trips have been made there both for pleasure and research. This is where I first began drawing bikes, scooters and birds. The carousel at the foot of the Sacre Coeur is littered with eager pigeons all waiting to be fed. Equally, similar scenes can be viewed in Central Park in New York or in London’s Trafalgar Square. They help shape the character and charm of the city, and to me are incredibly interesting objects to draw.
Drawing architecture is one of my loves. The buildings of the main design ‘City Scene’ are more energetic and loose than my normal drawing style but I think variation within the collection is great and necessary for a balanced set of fabrics. The pops of block colour add interest to the otherwise linear print.
‘Crooked’ was inspired by a high rise building with intriguing windows, which is where the zig zag nature of the print has come from. All of my drawings begin as black pen on paper, before I scan them in order to digitally build up a repeat and add colour.
The geometric nature of ‘Bird’s eye’ has been inspired by the high rise buildings present in many cities around the world. I like the fact they have been combined to make a flat all over pattern, but to me the reference to tall buildings with hundreds of windows in varying sizes is still present. The controlled nature of the print makes a stark contrast to ‘City Scene’, which allows both designs to compliment each other effectively.
The remaining prints- ‘Traffic Jam’ and ‘Rooftop’ provide a less prominent interpretation of my views of urban environments, with emphasis on simple colour and line. These two complimentary patterns work against the busier main designs to round off the collection.
I love bright colours and am really happy the collection has been manufactured bold and fun palette. Now I’m looking forward to getting creative with sewing and making some simple zip up purses with my fabrics and a cushion to have on the chair in my little studio!
If you’d like to know even more about Jessica, here’s a video she recently released: